If you have ever walked by a piece of chocolate cake and seen your hands and mouth behave independently of your conscious thoughts and you ended up devouring the treat before you even knew what was happening, then take heart - you are certainly not alone!
Dr. David Kessler, former chief of the Food and Drug Administration writes in his new book “The End Of Overeating” that food manufacturers have hit the golden formula that makes their products irresistible to consumers. High-fat and High-sugar in highly-processed foods leads to a virtual feeling of helplessness as people indulge in these temptations.
The reasons for this have to do with the effect these foods have on the dopamine or pleasure sensors of our brains. The right stimuli and we do become helpless to resist its charms! For a more detailed analysis read this MSNBC News Article.
