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Kellogg’s SmartStart: The Dumbest Start You Could Make Each Day?

13

July

The TV ads look simply amazing: a woman sitting on the floor and eating her cereal and explaining how easy it is for her to stay healthy. The secret, you ask? Why, she simply stuffs herself with Kellogg’s so-called “SmartStart” cereal every morning and she is sure to stop heart-disease right on its tracks.

Kelloggs Smart Start Healthy Heart

Well, not so fast. Although Kellogg’s is one of a limited number of top “Breakfast Brands” like Quaker, General Mills or Kashi, it still lags far behind the rest in terms of healthful ingredients and is one of the biggest users of artificial sweeteners and trans fats in its products. Read on to know what these harmful artificial ingredients are and how they could be doing the heart more harm than good …

First take a look at the Kellogg’s Smart Start Healthy Heart Cereal’s Ingredient List and Nutrition Information: (adapted from the official website):

Kelloggs Smart Start Healthy Heart Ingredients And Nutrition Information

Isn’t it amazing that after everything you’ve heard and read about trans fats being bad for you and even recent news that High Fructose Corn Syrup being bad for your arteries, Kellogg’s continues to thumb its nose at you and other consumers and includes these ingredients in their high profile products. Note the presence of partially-hydrogenated soybean oil in the oat clusters and remember 0g trans-fat simply means that trans fats are between 0 and 0.5g. More than one serving a day and you are already increasing your risk for the heart-problems associated with trans fat consumption.

Also, while the good news is that SmartStart contains a very good fiber profile (5g total with both soluble and insoluble parts) and a healthy quantity (7g) of protein, watch out for the insulin rush as 17g of sugar invade your bloodstream from just one serving. It’s no surprise really since we have sugar, High Fructose Corn Syrup, molasses, honey, malt, corn syrup, polydextrose (you didn’t know that was a sweetener, now, did you?!), cinnamon and vanilla-flavor (count them - that’s 9!) all contributing to the product’s sweetness! Since when did we need this kind of a tongue-melter first thing in the morning?

It’s high time Kellogg’s stopped taking consumers for granted. It’s no surprise that all the women featured in the SmartStart website are holding onto their hearts (for dear life, I presume!) Fitness Mantra wishes their hearts the best of luck. If they are “Smart”, they will “Start” by dumping this cereal and grabbing some good old fashioned oatmeal or Cheerios and top it with a few nuts and berries. Now that is a breakfast that will actually do your heart some good!

Technorati Tags: Kellogg’s, SmartStart, breakfast, cereal

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Nature Valley Oats ‘N Honey 100 Percent Natural Cereal: FitnessMantra Review

24

March

While I strive to eat foods that are made from natural ingredients, I am finding it increasingly difficult to find them on store shelves. Most sweetened yogurts, cereals and breakfast-bars are unnaturally flavored and for the discerning consumer it’s frustrating to read words like “Natural” and “Light” on the cover only to find that either artificial sweeteners or various forms of Corn Syrup are the key ingredients.

Now, when I spoke about the “Natural” label sometime back, it’s coincidental that I used Nature Valley’s Trail Mix Bars as an example of misleading box-labeling. “100% Natural”, proclaimed that box, but of course it contained High Maltose as well as High Fructose Corn Syrups.

This is why when I initially set out to review “Nature Valley Oats ‘N Honey 100 Percent Natural Cereal” I was bracing myself for a similar ingredients list. But I was pleasantly surprised: as far as ingredients go, this cereal is indeed 100% natural. So what’s the skinny? Read on …

Nature Valley Oats N Honey 100 Percent Cereal

Disclosure: I was sent one (1) 14oz box of this cereal to try and then present a product review on FitnessMantra. As always you can be assured that my reviews will always be unbiased, irrespective of whether I purchase the product or receive it to review.
Product: Nature Valley Oats ‘N Honey 100 Percent Natural Cereal
Manufacturer: Nature Valley brand of General Mills
Presentation: 14oz standard box with cereal in sealed plastic packaging
Serving Size: 1 cup (56g)
Allergy information: Contains Soy, Wheat and Milk ingredients
Nutrition Information: Here is the nutrition label information for Nature Valley Oats ‘N Honey 100 Percent Natural Cereal (source: Products section of the Nature Valley website):

Nature Valley Oats N Honey 100 Percent Cereal Nutrition Label Ingredients

Positives:

  1. Yes, it’s 100% Natural: When it’s so rare these days to find a processed product that can still call itself all natural, I would rate this the biggest positive. This cereal uses a combination of sugar, malt extract, honey and brown sugar syrup for sweetening purposes.
  2. A plethora of whole grains: Although rice and rice flour are key ingredients, this cereal also includes the whole grain variety of oats, wheat, corn and also wheat bran and corn bran. This means you get the benefits of fiber as well as longer periods of feeling full (an important requirement of a good breakfast)
  3. Calorie-wise this cereal is perfect for breakfast. Prepared with 1/2 cup skim milk, it has 270 calories with just 25 calories from fat.
  4. 4g of protein and 4g of fiber: Thanks to the whole grains you get this double advantage of nourishing protein and disease-fighting and bowel-helping fiber.
  5. Taste-wise the granola pieces add a delightful twist to the whole cereal-eating experience. They are so crunchy and sweet, I found myself hunting and finishing them off first!

Negatives:

  1. In my opinion, nutrition-wise there is only one negative and, to be honest, I would like to make as little a deal of this as possible: the cereal has 16g of sugar. Yes, that is to be expected of a product which is Oats ‘N Honey after all and has granola to boot, but in fact others in my household who tasted this actually commented about how excessively sweet it was. The only good thing (if you can call it that) is this sugar is from all natural sources (especially honey which is a treasure trove of vitamins, minerals and antioxidants) and while I would like to maintain sugar in a single serving to under 10g if possible, I don’t want to be a big naysayer.
  2. Although I was not given any price information, business-wire reports that 14oz box retails for $3.99 and Walgreen’s is, in fact, selling it for that much. This is a little pricier than comparable alternatives so that is something to also keep in mind.
  3. Finally, this is more of a texture issue than anything related to nutrition so it’s nothing major: While eating the cereal, especially the rice crisps, I could feel a noticeable powdery substance along my teeth and it was consistent across multiple bites. I am just mentioning this so readers can comment and say if they noticed this too or if it was unique to the sample/batch I was sent and something was corrected/modified slightly in later packages.

Conclusion:

Although I did mention the slightly excessive sugar content in the cereal, if 16g of sugar from natural sources is what it takes for people to switch from a Denny’s Grand Slam sausage breakfast to a healthful whole grains one, then so be it. As an aside, a good alternative might be Honey Nut Cheerios, but although it restricts itself to 9g of sugar per serving, you also only get 3g of protein and just 2g of fiber. Also with just 150 calories per serving, I think it might be less satisfying - a good breakfast should probably be more in the 250-300 calorie range and if you achieve that with a glass of orange juice your sugar intake is back to comparable levels with this Nature Valley Cereal anyway!

Bottom line: don’t focus too much on the sugar aspect and if something like a Natural Oatmeal breakfast is too strict, at least begin with all natural cereals like this one and work your way toward even healthier options.

And Finally, Just For Fun:

If you thought food-product-reviews had to be purely about taste and nutrition, think again! Sarah of Hollywood Flakes presents a singularly unique review of this same product and in my opinion, General Mills should hire that little reviewer to be their product mascot. I bet sales would soar! Behold:

- Source: Hollywood Flakes

Technorati Tags: health, nutrition, granola, product review, food review, general mills, Nature Valley Oats ‘N Honey 100 Percent Natural Cereal

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