Emergency boardroom meeting at Wendy’s:

Big guy: I just read that we did a good thing by agreeing to remove hydrogenated oil from our products.
Little guys: Yes yes!
Big guy: OK then, to balance that, we need to do a bad thing - what can we do?
Little guys: Ummmmm…..
Big guy (thumping the table): Bad thing! Bad thing!! Bad thing!!!
Little guys: We could do a bad thing and make it look like a good thing!
Big guy: I like it! Tell me more.

And so it happened … In a startling anti-climax to yesterday’s good news that Wendy’s was reducing hydrogenated oil from their products, they have announced today that they are removing the “Biggie” drinks. Before you get all excited it is my sad duty to inform you that “medium” is the new “biggie”.Yes: all they did was change the name:

A 32-ounce beverage, formerly called a Biggie, is now a Wendy’s medium drink. A 42-ouncer, called the Great Biggie in some markets, is the new large.
The same is true with fries. The 5.6-ounce Biggie fries is now a medium, and the 6.7-ounce Great Biggie has become the large.
Wendy’s former 20-ounce medium drink and 5-ounce medium fries are now called small.

- Via The Columbus Dispatch

Denny Lynch, Wendy’s spokesman, said the decision to drop the Biggie name came after research showed consumers were confused by it. He said the company will be better served by going to a simple small-medium-large format.

Yeah that’s right - so let’s make large the new medium and medium the new small. And so the fact is that what used to be small, is no more available. Excellent.

Just so you know, the large size is 42 ounces (3.5 regular sized (12 oz) cans) and has 410 calories.
(Gulp).

Technorati Tags: health, fitness, wendy’s, biggie

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Wendy’s the third largest fast food chain in the U.S. after Mc Donalds and Burger King, has announced that effective August, it will use a non-hydrogenated blend of corn and soy oil that will cut trans fat in its products by as much as 95%.

A large order of french fries will now have 0.5g trans fat (mainly caused by refrying) compared to the 7g (yikes!) it had earlier.

“We’ve been diligently working to reduce the trans fat levels in our food without jeopardizing the great taste our customers expect,” said Kerrii Anderson, Wendy’s interim chief executive officer. “Getting to this point has involved hard work by our suppliers along with rigorous consumer and operations testing.

“This is the right thing to do. We’re proud of our legacy of innovation in the restaurant industry, and these latest steps that enhance the nutritional profile of our food. We’re the first national hamburger chain cooking with non-hydrogenated oil in the U.S.”

… … …

In a move completed earlier this year, all salad dressings offered in Wendy’s Garden Sensations® salad line now have zero grams of trans fat per serving. In 2005, Wendy’s restaurants began offering margarine with zero grams of trans fat per serving with its baked potatoes.*

-Via Yahoo News

Good to hear that atleast one of the big three is making an effort toward a healthier America! Hope the folks at Mc Donalds and Burger King are paying attention.

Technorati Tags: health, fitness, wendy’s, hydrogenated oil

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